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& Nbsp; [Chinese shoes Network - brand observation] spring of 1985, the United States hundreds of millions of TV viewers saw an ad like this: a basketball court rolls to an end quickly, waiting there with a handsome guy easily wearing colored sneakers foot hook the ball into the hands, start the ball moving, at the same time, blaring noise of the engine engine roar of the engine getting louder and louder, the young man followed soar. The last 10 seconds of advertising is Jordan's "Walk in the Clouds", even though the audience had never seen a basketball game, also lamented in his superb skills. This ad is not only proof of Jordan has a special ability to fly, also hinted at his feet and the shoes are also necessarily linked to this. In this ad, that magical guy is the famous NBA sports star Michael & middot; Jordan, his feet a pair of sneakers is the famous brand "Nike." Before retirement, Jordan ???????: "Phil & middot; Knight and Nike turned me into a fantasy figure." This is the inside of the Knight "Nike," the founder, he put a small company into a large group, the once unknown superstar Michael Jordan pushed to the position. athletes fail 1938 year an ordinary boy born in the United States, and then, like most of their peers, he likes sports, playing basketball, baseball, running, his name is Phil & middot; Knight, as a general ordinary young man, his Adidas, Puma brand is very familiar with this kind of sports, but the unexpected is, is this extraordinary young man, after creating a new brand - Nike, Adidas dominate even more than in the sports Retro jordans for sale field position. Knight has been very fond of sports, his high school paper almost entirely with sports-related, even universities chose the headquarters of the US Track and Field - University of Oregon. Although Knight likes sports, but only a mediocre score of 1 mile Runners, his worst score of 4 minutes 13 seconds, almost did not enter the ranks of world-class athletes (score of 4 points), and like him almost Too many people! but fortunately so, otherwise we would not see today a great entrepreneur. In Oregon, Knight met his lifelong mentor, is his coach Bill & middot; Bowerman. Bowerman 1950s had a row to break the world marathon record, Eugene, Oregon, and thus also famous. He is extremely ambitious man, bent to make their sports teams than any other team. Training and competition, the athlete's foot disease is the most common offenders, Bowerman he wanted to design a shoe, the bottom light and sound support, small friction and stability, thus reducing athletes foot pain, get a good result. So, Bowerman designed the pieces of sneakers pattern. He found several shoe companies, but no one cares about him, ask yourself altogether stubborn Bowerman cobbler, learned shoemaking, in the last Games, the athletes put on his handmade by his appearance ugly but lightweight and comfortable shoes, ran the results are good ranking than any previous game. After graduation, Knight continued to pursue MBA degree from Stanford University, and Bowerman continued to do track and field coach and athletic footwear design in college. In 1960, Knight graduated. During hi cheap jordans for sale mens s investigation report mentioned in a lot of sports star and ordinary athletes actually have a common goal: to defeat Adidas, so that more and more athletes wear the Japanese production of high quality and low price of running shoes --Tigers (Tiger cards?. Knight decided to go to Japan after graduation to look for an opportunity in Japan's Fair, Knight met Japan Tiger sports shoes manufacturers, he claimed to be from the United States "Blue Ribbon Campaign Company", just Tiger brand needs an agent to enter the US market, so he took the agency gave the inexperienced young man. get the right agent to find the Bowerman Knight Now, both of them contributed $ 500, consisting of true blue Ribbon Campaign The company has become the exclusive distributor of Tiger sports shoes in the United States, began the initial start. This "Blue Ribbon" is the "Nike" predecessor. Nike brilliant start-up time, no warehouse, Knight Knight father put stock in the basement of the house, he and Bowerman two people a tube of finance, a tube design, with very understanding. He has proven to predict the market is correct, this cheap sports shoes sell well, the first year it sold $ 8,000 worth of goods. 1968 years after Bowerman restructuring Cortez shoes had become Tiger sports shoes most popular products, while Knight lay a solid financial foundation for the company's development. The company's business began to improve them. Soon, the Japanese company products sell well aware, we ask them to transfer after the first shipment. As a result, Bowerman their cost will be greatly im Cheap air jordan 12 taxi for sale online free shipping proved, and had to redouble their efforts to sell. But Japan is also often not on time delivery, and even the first-class goods remain secretly sold in Japan, the defect to the United States. Once they receive a number of shoes Bowerman, Customer wore two weeks, on the separation of the upper sole. They had to swallow in order to maintain credibility, promptly returned to the customer. Even more exasperating is that Tiger also sent representatives to Eugene, Bowerman offered to buy 51% of shares, and accounted for two seats in the five directors, if you deny this request, immediately stop delivery. Make things difficult for the Japanese suffered unbearable Bowerman and Knight, flatly rejected the non-parts requirements. Knight and Bowerman decided to open one of their own company, he named Nike, which is based on the name of the Greek god of victory and taken. The NIKE name, in the eye of the West was very lucky, easy to read and easy to remember, it can scream loud. They quickly launched a "Nike" name sports shoes, and mesh beautifully designed trademark. Nike, the famous "a hook" trademark eye-catching, with a visually appealing, as well as sports shoes and other sporting goods should have the kind of movement, a symbol of strength and speed. In order to do publicity, Knight and his wife hand-printed T-shirts to Nike Olympic preliminaries of the field distribution, but to see people have asked: "? Who is the Nike" but in the game, Knight small a little way out of the limelight, to be persuaded to use this new shoes marathon athlete finished fourth Cheap air jordans for sale to seventh, while wearing Adidas shoes, athletes are eligible for the top three in qualifying. In the athletic footwear industry, Nike is facing fierce competition. Knight and Bowerman aware of: If you can not develop a product better than it is now a new product, they did not want to increase market share. And, so far, the US footwear manufacturers produced far less than the former Federal Republic of Germany Adidas company's foreign shoes. In 1975, a Sunday morning, Bowerman playing in baked waffle iron mold of a urethane rubber, used it to make a new type of shoe soles, in this waffle-style shoes fitted with small rubber nails, so that the elastic soles are stronger than the elastic popular on the market other shoe. This looks very simple product improvement, Knight and Bowerman became the starting point for the cause. 1976, Nike $ 8.3 million the previous year soared to $ 14 million. It's like wildfire, as it developed, the company is developing new style running shoes and spend huge amounts of money. In these improvements, Nike Air gives the left a deep impression. Nike Air heel is used to embed the inflatable cushion, it is the company's footwear technology trump card. It kept longer than the elastic foam sponge or rubber. Comfortable and smooth. Now, almost all produced authentic Nike Nike sports shoes are embedded with such a cushion. Interestingly, consumers are not aware of this mystery, however, but this is exactly what Nike high-quality, high-performance, high-quality lies. How to do it? Sales planners so in the advertising moving some brai cheap jordans online ns. Soon a very unique yet attractive posters appeared. In a Nike shoe heel opened two "windows", people through the "window" to see the soles of Nike Air. Painting posters greatly attract consumers and make them understand at a glance than at Nike sneakers came out on top of the other. next two years, "Nike" followed on sales quadrupled. By the late 1970s, Nike has nearly 100 researchers, many of whom have a degree in biology, chemistry, experimental biology, engineering, industrial design, chemistry and a variety of related fields. This strong research strength developed more than 140 different styles of products, many products are the most innovative and market the most advanced technology. These styles are based on different foot type, weight, running speed, training programs, gender and level of technology design. These different styles, different prices and multi-purpose products, attracting thousands of runners and make them feel Nike is to provide the most complete variety of running shoes manufacturer, millions all kinds, of all abilities runners have such a concept. against the never-ending corporate philosophy, to the 1979 Nike through the planning and the strong market for new products to sell, market share reached 33%, and finally squeezed into the original by the Adidas, Puma and Tiger built " iron triangle ", a sales star. By 1981, its market share even reached 50 percent, ahead of Adidas, while Knight himself running into the "Forbes" magazine coveted US 400 list of the richest people. Nike culture "sports, performances, free and ea Retro jordans for sale sy freedom of sportsmanship" is the pursuit of personalized Nike's corporate culture. This has the distinct characteristics of the corporate culture from the traditional concept of corporate image, Nike is the adventurous spirit of the pioneering companies in their verdant company is located in Oregon, has been cultivating a culture of well-designed, a veteran of Nike The manager once recalled: "It was like in a friendship environment full of hand, foot and work colleagues together happy to drink, stop talking about sports, and active and self-proclaimed anti-traditional character.." Every six months , Knight of the management team to meet and discuss strategy. The quarreling parties to "tit for tat" with. Knight always encourage confrontation, or even encourage confrontation, and he, like everyone else, to accept other people's loud accusations. Nike business location, like the campus, have a forest, jogging trails, lakes, football field. Knight wanted to create a peaceful working environment, he thinks the world has confused enough, working hours should like home free. On the famous Nike ad strategy, also showed vitality different from others. Type of Nike athletes looking different from Adidas, they maverick, strong personality, irritability, aggressive,. Such as tennis star John McEnroe, people always see his rage on the tennis court, with the authority of their quarrel. There are tennis star Andre Agassi, his beard, long hair disheveled, the jeans cut pants as tennis, tennis and this denim pants will become Nike's specialty products. With these bi cheap jordans for sale g sports stars QUICKER advertising, Nike sports shoes are no longer just a sports shoe, and became idols and symbols of social status. 1984, Nike endorsers strategy began to re-establish their own image. He and Jordan signed a five-year contract, but also the conditions to grant Jordan Nike's stock, as well as an unprecedented courtesy, to use Jordan's name on the Nike sports shoes. Almost all of them think that this is a fool talented, but a spokesperson for it. But Knight insisted on doing this, the impact of Nike Jordan is enormous. Jordan, who embodies the energy, the prestige, the superb level of competition and exciting sports spirit, his ideal weight than any Nike logo. With the Jordan, Nike has created a new brand, "soar Jordan" (AirJordon), producing colorful basketball shoes and matching apparel. Advertising campaign "soar Jordan" is the success, but also the brand war victory in the first annual sales as high as $ 100 million. Jordan first wear the sneakers have been subjected to the prohibition of NBA officials, who believe that a violation of the league's dress code. Nike keenly feel this is a golden opportunity to conduct public relations activities, then launched an advertising solidarity, declared that "soar Jordan" was banned because it "revolutionary design." Results Nike and "soar Jordan" boarded the cover of countless newspaper headlines, NBA siege. Finally ending in favor of Nike ended. Advertising with athletes is that many people will think of, but the most successful, only Knight! And that countless people familiar "justdoit", cheap jordan shoes for men the hero of the first "Justdoit" advertising is sitting in a wheelchair track and field athlete of Clegg & middot; Brown Xiu, advertising slogan that appears in the anti-black background white. Slogan did not read aloud, but it evokes a generation resonance. It is reminiscent of an obese man to postpone his weight loss plan, staff were busy by other things that upset the fitness activities and participate in sports activities dream was all the affairs of man interrupted. It was like Nike urging people to exercise, immediately go to action, to achieve.0.jpg (495.4 KB, download times: 0) download attachment save to album 2016-4-8 upload at 21:16 Blaze of Glory Soft 1.jpg (408.29 KB, download times: 0) download attachment save to album 2016-4-8 upload at 21:16 2.jpg (392.16 KB, download times: 0) download attachment save to album 2016-4-8 upload at 21:16 3.jpg (338.32 KB, download times: 0) download attachment save to album 2016-4-8 upload at 21:16 4.jpg (343.06 KB, download times: 0) download attachment save to album 2016-4-8 upload at 21:16 5.jpg (351.2 colors) More than 10 years, reflective material is often used in footwear and clothing design. But it seems that in most cases are used for the product function strong, it is always as detailed decoration. 0.jpg (48.06 KB, download number: 0) download attachments saved to the album 2016-11-30 16:52 upload The original concept of 1.jpg (47.04 KB, download number: 0) download attachments s cheap foamposites aved to the album 2016-11-30 16:52 upload[Chinese shoes Network - the consumer market] when you see the "two yuan Free shipping Leggings, 8 yuan shipping of cotton, 9.9 yuan can buy Nike sneakers" this information, you can enough calm it? On the magical Taobao sellers and Ray's wonderful marketing tool, really makes you incredible. ridiculously low price to delay closing does not arrive double 12 on the eve of the public Ms Chan QQ group saw a message: "There are stores selling leggings on Taobao, the original price of 128 yuan one, today, to engage in activities as long as 2 yuan a pro who quickly go and see . " Chan dubious group forwards the message to my colleagues, to make people's eyes along with true and false identification. Open link, this shop and general shop looks no different. Stores sell this "warmth plus thick velvet leggings Slim fashion", was marked eye-catching promotions tag: "2 yuan shipping loss dead day." In order to prevent more than one person robbed, the owner also other marked "Each ID restriction of two, multi-shot is not shipped." Miss Li colleagues worried: "? That time will not sent me a bunch of rag" But there are colleagues think these pants sold records already broken million, not quite like fraud. "even cheated, but also 2 dollars on lottery luck note when buying it." With this in mind, the unit where more than 10 female colleagues took this 2 dollars Leggings and then wait for the seller shipped. at a single time, we also noticed that the store remind: Due to the huge amount of sales orders, wareho Cheap air jordan 12 for sale online free shipping use explosion express easily and readily lost pieces, to ensure the quality, delivery time for the January 5, 2013 - January 15 day. Over the past two weeks, many people have almost forgotten this order. A few weeks ago, Ms. Chen and his colleagues have received the news of pants has been shipped. But finding out any logistics information. Sellers looking for advice, the seller has not Want Online. Until a few days ago, we opened Taobao system to jump out a message: "Hello, your seller XXX fraud, Taobao account has been closed down for the protection of safety of your funds, please apply for an order XXX. refund. " Fortunately, still time to apply for a refund. "Because there is no receipt, the seller can not get the money, and now the store has also been seized, they are doing and why?" Although he is no real loss, but Ms. Chen still baffled. The original is to cheat traffic and taking customer information reporter's question on Ms. Chen to Taobao verification. There are indeed some sellers recently released ultra-cheap goods, and then for various reasons will not be shipped. Taobao After investigation, these sellers cheat to get cheap traffic, when the consumer and the seller, and then showing this product is not available, this behavior has been suspected of fraud, has closed shop sellers involved. Taobao staff said, because "super cheap" standard is difficult to define precisely, so they will not take "one size fits all" approach to low-priced products. "But we have taken a number of technical means, such as a product of the same sort of search in the search results, especially those low-priced products will not be a priority to show." Taobao to remind consumers not to covet cheap, To the credit rating of the sellers and buyers of carefully screened. Taobao senior buyer, Mr Wu told reporters that such a "super cheap" hoax, has emerged very early. Some sellers will conspire with the courier company salesman, clerk to provide a non-Taobao Express number, it will show the normal logistics information. If the buyer query, display the courier has been to sign somewhere, essentially this is a false deal. "This trick can fool a lot of people start, a commodity to shoot a few thousand on ten thousand are rare, so many buyers, there are always some people neglect, do not receive the goods have forgotten to apply for refund section. And after ten days after delivery Taobao automatically confirm receipt, the system defaults to praise, Alipay automatic transfer. " and loss of money compared to the buyer the biggest loss in that, by taking the seller's personal information, including name, account number Want, mobile phones, full address and so on. "These personal information, the seller can be further resold. If you find the phone often receive N number of advertising messages, will not feel strange." Mr Wu said. So, still patiently long-winded one, online shopping to carefully select the seller was not to lose the greater. (Chinese shoes Network - the most authoritative and most professional Footwear News)day before, ASICS Tiger GEL-Lyte III Blue Mirage classic shoes bring new color. The shoe body is made of high-grade leather, suede and Nubuck with chloroprene rubber production, on both sides of the sign into the leather details, and from the top down to brown, blue and blue collision level unique beauty. 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